Every lawyer has a dream of starting their own legal practice. And while many of these lawyers will take the plunge, unfortunately, the majority of them won’t succeed. Why? Because they forgot that they weren’t just starting a legal practice, they were starting a business.
If you are looking to start your own legal practice, below are some tips to consider.
Your Business Name Should Sell Your Services
Do you have any idea what type of service John & Masters Legal Firm provides? Neither does the person who was recently in a motor vehicle collision and is seeking representation.
However, do you know what type of service John & Masters Motor Vehicle Compensation Lawyers provides? You sure do, and you can bet that the customer mentioned above does too. For this reason, be sure that your business name also sells your services to entice new
customers to call your practice.
Of course, it’s also important that you don’t choose a name which is too long and makes you sound too unprofessional. Try to keep it at a maximum of five words.
It can be easy to become excited when starting a business and spend all of your startup capital at once. Instead, approach your business like you would your personal finances by looking for ways to reduce your costs.
For example, the Groupon Coupons page for Abe Books is a great place to save on books to furnish your waiting room or office. Of course, this tips isn’t limited to just this idea. A voucher or coupon can be found for almost any item that you will need to buy for your practice, so before you pay retail, always look for a better deal.
Choose the Right Location
Just because you have dreams of working in a high rise building in nice shiny offices doesn’t mean that this is where you get to start. Instead, look for a location where your clients can easily get to.
For example, if you are providing estate law services then it would be a good idea to find an office in an area with a statistically high number of elderly residents. Similarly, if you will be providing 24 hours legal series when a location near a police station could do well for your business.
Do you know what the first thing the client mentioned above will do when they need a lawyer? They will take out their phone and search for a lawyer in their area.
If you don’t have a website with at least your name, the kind of services you provide along with your contact details then you are missing out on a lot of new clients. Why? Because a search engine can’t find you if you don’t have your details online!
When it comes to starting your own legal practice, or any business for that matter, it’s important that you go into the process with your mind clear and ready to make smart decisions.